About us

What is Luve?

“Creamy milk foam, delicious chocolate desserts, fresh yoghurt and melt-in-the-mouth vanilla ice cream – surely it must be possible to make them without milk?” we asked ourselves. And we developed a plant-based alternative that is in no way inferior to traditional dairy products: MADE WITH LUVE.

LUVE contains the unique protein of the native sweet lupin. This means not only is it vegan and GMO-free, but it is also naturally lactose- and soya-free. And the best thing is: LUVE tastes so unbelievably delicious that not only fans of plant-based nutrition are overjoyed. Anyone who likes to eat delicious food will instantly fall in LUVE.
*except the ice cream+biscuit varieties


Important consumer information

For reasons of preventive consumer protection, MADE WITH LUVE would like to inform you about a difference in the chocolate ice cream: for more details, please click here..


LUVE on Tour.


Luve is different!

Completely plant-based

Completely plant-based

Full plant power ahead: MADE WITH LUVE is 100% plant-based and free of animal ingredients. And not only vegetarians and vegans are thrilled about it, because LUVE is for everyone.
With lupins

With lupins

At LUVE, we choose to use lupins rather than soya. That’s why all our delicious products are soya-free and so much more than simply a substitute for those with intolerances.
Naturally lactose-free

Naturally lactose-free

Our products are naturally lactose-free and an incredibly tasty alternative to animal dairy products.


Genetic engineering? Certainly not! All our ingredients are free of any genetic manipulation – and this is regularly tested by independent institutes.
Naturally soya-free

Naturally soya-free

At LUVE, we choose to use lupins rather than soya. That's why all our delicious products are soya-free and so much more than simply a substitute for those with intolerances.
Locally grown

Locally grown

From Mecklenburg-Western Pomerania with LUVE! With us, it’s always a home game for the sweet lupin. It can be grown and harvested right on our doorstep and thus contributes to the promotion of regional agriculture.
A soil improver

A soil improver

The locally grown sweet lupin is not only good for you, but also for the environment. It binds a considerable amount of nitrogen in the soil and thus sustainably improves the fertility of agricultural farmland.

Our awards.

  • Our stringent quality standards have now also been awarded the highest German food certification. In May 2020, we passed the IFS Food Version 6.1 certification at the highest possible level.
  • The best yoghurt alternative! Wow, that makes us incredibly proud. Our sugar-reduced Lughurt coconut & pineapple impressed in terms of both taste and sustainability. It goes without saying that the “Vegan Food Award 2020” will have pride of place on our shelves.
  • ...and now PETA has also acquired a taste for it and has awarded our chocolate dessert the “Vegan Food Award 2019”. The animal rights organisation praises not only “the really chocolatey and creamy” taste, but also the use of sweet lupin in our products: “It sustainably improves the fertility of farmland.”
  • Not everyone gets this kind of award! Back in 2014, the German Future Prize, the Federal President’s Award for Technology and Innovation, went to the scientists of the Fraunhofer IVV in Freising and to the researchers at Prolupin. This was for the development of plant-based “food ingredients made from lupins” and “for a contribution to balanced nutrition.” You can imagine how proud we are!
  • Innovative creativity deserves to be rewarded – this was also the opinion of the Stifterverband für die Deutsche Wissenschaft (Donors’ Association for the Promotion of Sciences and Humanities in Germany), which awarded us the “Innovative through Research” seal of quality in 2016. After all, great innovations provide a taste of excellence.
  • When it comes to environmental protection and sustainability, the sweet lupin really should be on everyone’s list. The Cleantech Group innovation network agreed, and ranked us among the world’s 100 most interesting newcomers on the basis of our merits.
  • A great deal of development work goes into our products, and in 2016 we were awarded the “Ludwig-Bölkow Technology Prize of Mecklenburg-Western Pomerania”. Because not only do our sweet lupins come from here, but the enormous research and transfer work involved in our products is also carried out here.
  • Our LUVE story also impressed at the European Venture Contest 2015. The international jury selected LUVE from 800 innovative start-ups as one of the top 25 in the “Life Sciences” category.
  • Truly good for our animal friends – that’s what the animal protection organisation PETA had to say about us back in 2012, when it named LUVE as the most animal-friendly company. And not only the animal world was delighted.

Frequently asked questions

What criteria do you use to select your ingredients?

Although we are a small company, quality is a priority for us and plays an important role in our production. We consciously use ingredients that are guaranteed GMO-free and that meet our exacting standards. And this is something that you really can taste.

What is your packaging made of?

Our packaging is made of recycled cardboard and recyclable materials such as paper, plastic and aluminium, and meets all current food safety standards as well as our own ecological and economic objectives. This allows environmentally friendly and resource-saving recycling. And we are continuing to work on becoming just that little bit better.

What is so special about your products?

With our completely plant-based products, we want to provide you with a tasty and valuable alternative to dairy products. LUVE is there for everyone – no matter whether due to a food intolerance or based on your personal philosophy. And the special thing about it is: we use the unique protein of the sweet lupin, which is very similar to milk protein and gives our products that delicious taste.

Other questions